Amanda Seiler
Amanda Seiler is a Rio de Janeiro-based artist with a background in jewelry design, graphic design, and concept art for motion graphics. Her work uses a wide range of techniques, including multi-media and acrylic painting, but she is most known for her digital art. Amanda's work contrasts nature with familiar cultural references as context for observations on societal habits and values. Borrowing from fairy tales, pop culture, and classic symbolic genres, Amanda's works show saturated and surreal environments rich in texture and mood. Composed entirely of 2D images in Photoshop, a play of light and shadow gives the end result an almost 3D quality.
Seiler creates her compositions using a combination of personal photos and researched images. She meticulously selects and edits hundreds of elements that she layers and arranges to generate highly detailed surreal compositions. Brazilian/Swiss artist Amanda Seiler was born in New York in 1979 and moved to Switzerland at a young age, where she spent her formative years developing a deep interest in English literature, psychology, and most of all, art. Amanda spent two and a half years at Boston University, where she briefly studied psychology before a creative internship in Rio de Janeiro compelled her to relocate and switch courses to pursue industrial design at Faculdade da Cl Dade, Rio de Janeiro.
In 2003, a university workplacement program placed her at Amsterdam Sauer Jewelers. The experience provided her with both graphic and object design training and sparked a fascination with the craftsmanship of making fine jewelry. Parallel to working at Amsterdam Sauer Design Department and later Junia Machado Designs, Amanda learned and was certified in goldsmithing at SENAI and gemology at A.B.G.A. In 2008, a need to expand design skills led the artist to São Paulo for a Maya 30 training program and later a course in After Effects. Although the original intention was to develop jewelry design capabilities, the creative output began to veer towards elaborate digital artworks that caught the eye of a digital content producer and opened the door to the world of motion graphics. It was the beginning of a more digital line of work in concept art and animation for television commercials at 01GITAL21 in São Paulo. Throughout this journey, Amanda continued creating her art in the background. After leaving Digital 21 in 2012, she gradually stepped back from design to focus on her art. After five years in São Paulo, Amanda returned to Rio and began establishing herself as an artist.
